This is what happens
behind the scenes.

A sneak peek into my design process. Have a look into my journey from
brainstorming ideas to putting things in places.

Design thinking process

Behind each project, there are layers of research and brainstorming. Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions . Design Thinking process includes five iterative phases mainly that is Empathize, Define, Ideate, Prototype and Test which leads to user-centric solutions for any problem.


User personas

Personas are fictional characters, created based upon research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Knowing your audience will help influence the features and design elements you choose, thus making your product more useful. Well-defined personas will enable you to efficiently identify and communicate user needs.

Emily Milan persona


Brainstorming is a part of design thinking process which is done during ideation phase. It allows the designer and design team to expand in all the directions. This process lets you discuss different ideas in order to create a number of solutions which are then filtered and evaluated later in this stage.

brainstorming image

Card sorting

Users are allowed to sort content topics into categories that makes sense to them. Card sorting helps you understand what users expect of a site so you can provide a product that meets their needs.


This process includes the paper representation of the designs and are tested on paper models before wireframing that design digitally. Designers use this low-fidelity screenshots to roughly guide the users through the interface and then the reaction is observed.

Low-fidelity Wireframes

Basic visuals and content is placed which is not interactive. Often used to frame basic structure of interface and information architecture.